“What we realized with ‘Follow’ was that the set of friends you want to discover from are far smaller than. “If you think about the Facebook partnership, the underlying idea is you want to see what your friends are listening to” Lennon says. It learned the hard way with its first social integration tht spewed your listening habits on Facebook.

To make the new playlist succeed, though, Spotify will have to get its 50 million users to build a new social music graph of friends and tastemakers whose taste they trust. Top Tracks sifts out the best content and delivers it to you automatically. So, what do I play?” He says the answer lies in Spotify’s “core belief that music is inherently social.” Spotify used to bombard you with every song friends were playing, or leave you to hope the sent you a song directly. Spotify product manager Miles Lennon tells me “There’s this problem: we have 30 million tracks in the catalogue. Rather than an endless Facebook ticker of the current songs friends are playing, or browsing static playlists and people’s profiles, Spotify collects what you should hear and lays it out for easy listening. It’s the latest of many stabs at social by Spotify, but I think this has big potential because it relies on a new Spotify social follow graph instead of your Facebook friends, and it does the work for you. It’s available today on iOS and Android in Browse->Top Tracks, and will come to desktop soon. Spotify’s new “Top Tracks In Your Network” is a personalized, constantly updated playlist based on what the people you follow are listening to.

Now you can listen to Spotify like you read the Facebook News Feed.

Top tracks spotify